Webinars are now widely recognized as the most effective demand- generation tool in the marketing team’s toolbox, but they are capable of much more. Webinars connect companies with go-to-market partners and inform and engage customers throughout their lifecycle. Learn more about our webinar services.
Webinars are a cost-effective way to attract a captive, committed audience that spends 30 minutes or more with your company. By providing high-value, educational content, webinars give you a chance to build trust and credibility, and maintain a dialog, with potential buyers when they are in the early stage of researching solutions.
Business marketing pros consistently rank webinars at the top of their lead generation programs. Whether launching a new campaign, promotion or product, business webinars are the fastest way to put together an online showcase and promote it to segmented audiences via email, social and press.
It is estimated that more than 80% of buyers research products online before making a purchase. Webinars with live product demonstrations can be the linchpin in driving preference and conviction, as buyers can see for themselves if your solution is a good fit. We are believers! Please join one of our upcoming webinars to see a live demonstration of our Broadcaster live webcasting platform.
The most successful product companies intricately understand the average lifetime value of a customer, building programs and promotions time at key stages of the buyers' journey. From novice to power user, and from initial application to full platform licensing, business webinars let you easily connect with buyers with helpful, informative information that helps them move to the next step.
