MediaPlatform’s success in providing feature-rich enterprise webcasting, large-scale live streaming, and audience interaction in live and on-demand video contributed to its selection as an “IDC Innovator” in the recently published IDC Innovators: Video Platform Solutions 2024 report.
The report profiles companies distinguished for their ability to help organizations unlock the potential of video for remote communication,
internal video messaging, marketing, and education while overcoming challenges in manageability, integration interactive experiences, quality, and performance.
The report’s author, Marci Maddox, Research Vice President for IDC’s Digital Experience Management Software program, highlighted MediaPlatform’s record in providing high-touch services to Global 2000 corporations and giving those clients creative control to publish custom-branded, broadcast-quality video to their audiences.
Maddox also noted MediaPlatform differentiators in enabling audience engagement, advanced audience and system performance analytics and integration with video network delivery technologies.
The IDC Innovators distinction joins other industry reports in which MediaPlatform’s innovation has been recognized. MediaPlatform was named a Leader in the 2021 Aragon Research Globe and a Leader by Gartner Research in its Magic Quadrant for Enterprise Video Content Management (EVCM). The company also has been named a key provider in several reports including the Forrester Tech Tide, the Gartner EVCM Market Guide and Wainhouse Research’s Enterprise Streaming Solutions and Services report.
An IDC Innovators report presents a set of vendors – under $100 M in annual revenue at the time of selection – chosen by an IDC analyst within a specific market that offer a new technology, a groundbreaking solution to an existing issue, and/or an innovative business model. It is not an exhaustive evaluation or a comparative ranking of all companies, but rather a document that highlights innovative companies in a specific market segment. IDC INNOVATOR and IDC INNOVATORS are trademarks of International Data Group, Inc.
The IDC Innovators: Video Platform Solutions 2024 report is available from IDC here:
https://www.idc.com/getdoc.jsp?containerId=US51907324&pageType=PRINTFRIENDLY
By Nicole Olsen